Positioning B2B Tech for Investment Success
What We Do
Seren Partners positions B2B technology companies for investment success. Many founders face stalled revenue, scaling difficulties, or lack the operational expertise needed to attract the right investment partner. They often struggle to objectively assess which aspects of their business drive—or detract from—valuation.
As former B2B tech operators, founders, and C-suite executives, the Seren Partners team possesses firsthand experience navigating growth, M&A, and private equity transactions. We leverage this operational perspective and provide data-driven insights through our M&A Readiness Assessment (MARA). This comprehensive evaluation assesses both tangible and intangible assets to create an actionable roadmap for maximizing your company's value at exit.
Our Services
M&A Readiness Assessment (MARA)
Our core offering, MARA, provides a comprehensive 360° evaluation of your business, pinpointing strengths, weaknesses, and opportunities impacting investor perception and valuation. We deliver prioritized recommendations and an actionable plan focused on enhancing key value drivers across the following:
Organizational Foundations
Aligning vision, mission and core values, optimizing financial health, and ensuring effective organizational design and talent.
Growth Strategy
Validating product-market fit, refining GTM strategy, improving sales and marketing execution, and identifying market expansion opportunities.
Operational Efficiency
Scaling operations, reducing churn, enhancing technology systems and processes, and improving contract management.